For my U.S. readers, how many of these catchphrases can you identify? (Answers are at the end.) “Have It Your Way” “The Ultimate Driving Machine” “Because...
James Dyson revolutionized the vacuum industry by designing Dyson Vacuums with a transparent canister, so users could see the dirt being collected. Demonstrations of Dyson vacuums...
Success often comes from seeing opportunity where others see challenges. One inspiring example of this is the restaurant “Order Mistakes,” which opened in Tokyo with a...
Background: In 2008, Pat Flynn was living a comfortable life with a stable job as an architect. However, the global financial crisis hit, and like many...
When it comes to driving sales, pricing isn’t just about numbers — it’s a psychological game. Subtle shifts in how you present prices can have a...
The Power of Catchphrases in Marketing: How to Create, Test, and Succeed with Memorable Taglines
Handy Sales Letter Checklist
108 Of The Most Persuasive Words In The English Language you Will Want To Ensure You Use In Sales Copy
10 Ways To Upsell Every Order
Four Easy Ways To Help Your Customers Overcome The Fear Of Ordering From You
How to Write Copy That Sells Anything!
My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter
21 Common Sales Letter Omissons – Checklist
A Million Extra Ways To Make Money!
What Is A Membership Site?
